Al Malpa Ephemera


c 1890 Unique Trade Card

c 1890 Unique Trade Card


This slightly oversized trade card is unusual in that it was preprinted on both sides with ghost images of comical figures and whisky bottles among other unidentified items. I have never seen this before. The color might be described as apricot; the edges are gold.

The front reads: M.H. Woodhull, Dealer in all kinds of Pianos, Organs, and Sewing Machines. Corner Main St. and Griffing Ave., Riverhead, L.I.

On the back:

"List of Sewing Machines
Which I am Selling from $5 to $10 lower than regular prices.
White, Domestic, Remington, Wilcox & Gibbs, Wilson, Wheeler & Wilson, Singer, American, Howe, Weed, David, and Home
Every machine fully warranted and delivered free of charge. Instructions given if desired.

"I am General Agent for the Celebrated Esty Organ. My figures are below competition. I will furnish any PIANO in the market for a mere trifle above wholesale price. Every article not found exactly as represented may be returned at my expense. For circulars and prices send to M.H. Woodhull, the largest dealer on Long Island east of the city of Brooklyn."

From the “Portrait & Biographical Record of Suffolk County (Long Island) New York” of 1896 (where we also found the photo of him): “Mitchell H. Woodhull, the Riverhead jeweler, was born at Cutchogue, this county, March 17, 1949….Until 17 years of age, he remained on his father’s farm. He received his education in the Franklinville Academy, and on completing his course there spent several years in the mercantile business at Jamestown, N.Y. and Corry, Penn. He then went to Port Jefferson, where he learned the sash, blind and church furniture-making trade, but later came to Riverhead and established the Riverhead Music Store, where he sold pianos, organs, and sewing machines, which provided a profitable business….In 1887 he bought out the old-established jewelry business of William Baird, also that of Charles D. Vail, at Riverhead, and in the spring of the following year he erected the building in which his store is now located. He is said to carry the finest stock of goods in this line on the island, and has a large diamond trade.”

Condition: Excellent. No flaws. Size 4.75 x 3.0 inches.

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